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Integration

Email Forwarding Integration

Forward customer emails to a unique Feedqip address and feedback appears automatically — no code, no manual copy-paste.

How it works

  1. 1

    Activate email integration

    Open your product's Integration → Email page and click Activate Email Integration. Feedqip generates a unique forwarding address like [email protected].

  2. 2

    Set up forwarding in your email provider

    Create a forwarding rule that sends incoming emails (or a filtered subset) to the Feedqip address. See provider-specific instructions below.

  3. 3

    Feedback is processed automatically

    Each forwarded email's subject and body are extracted, classified, and scored just like feedback from any other source.

Diagram: Flow showing an email arriving at the customer's inbox, being forwarded to the Feedqip address, and appearing as a classified feedback entry in the dashboard.

Provider-specific setup

Email forwarding works with any provider that supports forwarding rules. Below are step-by-step instructions for the most popular ones.

Gmail

  1. 1. Open Gmail and click the gear icon → See all settings.
  2. 2. Go to the Forwarding and POP/IMAP tab.
  3. 3. Click Add a forwarding address and paste your Feedqip address.
  4. 4. Gmail sends a confirmation email to the Feedqip address. Feedqip auto-confirms it — just wait a few seconds and refresh.
  5. 5. Select Forward a copy of incoming mail to… and choose your Feedqip address.
  6. 6. (Optional) Create a filter to forward only emails matching specific criteria (e.g., subject contains "feedback").

Outlook / Microsoft 365

  1. 1. Open Settings → Mail → Forwarding.
  2. 2. Check Enable forwarding.
  3. 3. Paste your Feedqip email address in the Forward my email to field.
  4. 4. (Optional) Check Keep a copy of forwarded messages to retain emails in your Outlook inbox.
  5. 5. Click Save.

Apple Mail / iCloud

  1. 1. Go to iCloud.com → Mail → Settings (gear icon) → Rules.
  2. 2. Click Add a Rule. Set the condition (e.g., "Message is addressed to [email protected]").
  3. 3. Set the action to Forward to and paste your Feedqip address.
  4. 4. Click Done.

Custom SMTP / Self-hosted

If you run your own mail server (Postfix, Sendmail, etc.), add an alias or transport rule that relays matching messages to your Feedqip forwarding address. 

# Postfix alias example (/etc/aliases)
feedback: [email protected]

Run newaliases and reload Postfix for the change to take effect.

Best practices

Use a standalone email address

Do not forward your personal or primary business inbox to Feedqip. Instead, create a dedicated address like [email protected] or [email protected] and forward only that address.

This ensures Feedqip never receives private, unrelated, or sensitive emails. It also makes it easy to disable the integration — simply remove the forwarding rule from that address.

1

Filter before forwarding

Use email rules to forward only the messages that contain customer feedback. Auto-generated receipts, marketing emails, and spam will add noise to your feedback feed.

2

Keep a copy in your inbox

Most providers let you keep a copy of forwarded messages. Enable this so you can still reply to the customer from your normal email client.

3

Tell your team

Let team members know that emails forwarded to the Feedqip address are processed and stored as feedback. This sets clear expectations about what data enters the system.

4

Deactivate when done

If you no longer need email feedback for a product, deactivate the integration from the product's Email page. Forwarded emails will stop being processed immediately.

Next steps